Ferrari’s Ive-designed Luce defies online ridicule with booming sales
TL;DR Summary
Ferrari's first EV, the Luce, designed with Jony Ive, faced online ridicule yet is on track to meet its 2026 target of 500 units (out of 2,500 by 2030) with strong orders and a raised full-year forecast; Q2 revenue reached 1.94 billion euros, and the company remains focused on attracting wealthy buyers in China and Silicon Valley, even as U.S. EV sales soften.
- Ferrari’s Jony Ive-designed model was mocked by the internet, but it’s selling like hotcakes Fortune
- Ferrari CEO says he 'would not change anything' about polarizing Luce EV debut CNBC
- Sorry, haters. Ferrari’s first EV is doing just fine TechCrunch
- Ferrari Luce prototype review: the internet isn’t ready to hear this, but… Top Gear
- Ferrari has already hit 2026 sales target for Luce EV, FT says Reuters
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