Spotify bets on fitness with Peloton-guided workouts across devices
TL;DR Summary
Spotify is expanding beyond music by launching a Fitness hub with Peloton-guided classes and content from creators like Yoga with Kassandra; Premium subscribers get access to over 1,400 Peloton workouts, and the new fitness content works across mobile, desktop, and TV without special equipment, with markets rolling out gradually and content primarily in English (with some Spanish and German options).
- Spotify is partnering with Peloton to add guided workouts, on top of music, audiobooks, podcasts, and video The Verge
- Spotify teams up with Peloton to launch global fitness content hub CNBC
- Spotify Premium Now Includes Peloton Classes, Marking Push Into Fitness Content Bloomberg
- Spotify launches guided workout experiences for Free and Premium users 9to5Mac
- Spotify adds Fitness hub with video workouts that you can use on more devices than Fitbit 9to5Google
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