ChatGPT Ad Tests Signal Emergence of an AI Ad Market
TL;DR
OpenAI is testing ads inside ChatGPT, expanding from early February trials to a broader ad platform. Ads are still rare (about 1–2% of prompts, often one per conversation) and currently skew toward software tools and travel brands, with health ads notably scarce. Advertisers can’t access chats, and OpenAI says the effort is in early days and designed to be non-intrusive, as the AI chat platform with nearly 1 billion weekly users eyes monetization opportunities.
- OpenAI has vast ad ambitions. Here's where you're most likely to see ads in ChatGPT, now. Business Insider
- OpenAI confirms conversion-focused ads are coming to ChatGPT Search Engine Land
- OpenAI Targets Smaller Advertisers With New ChatGPT Ads The Information
- In Graphic Detail: Why OpenAI’s ad business is still a work in progress Digiday
- British media buyers are preparing for ChatGPT Ads thecurrent.com
Want the full story? Read the original reporting
Read on Business Insider