Ford Fathom Aims for Mass Market with Sub-$30K EV Pickup
TL;DR
Ford unveils the Fathom, a budget-friendly midsize EV pickup built on Ford’s Universal Electric Vehicle platform, using a 48-volt architecture and Unicasting (two large aluminum castings) to cut costs, with a base price around $28,350, over 300 miles of range, and deliveries planned for Fall 2027 from Louisville, KY; pre-orders start in early 2027, and the truck includes BlueCruise, a digital key, and Apple/Android Auto compatibility to compete in the entry-level EV-truck market.
- Ford Unveils New EV Truck Starting at $28K Not a Tesla App
- Ford’s new electric pickup will cost $28,350. It’s an extremely expensive bet on a very cheap truck CNN
- Ford's new 'Fathom' electric pickup truck will start at $28,000 CNBC
- Ford’s New Small Affordable EV Truck Is Called Fathom, Not Ranchero MotorTrend
- Ford’s $30,000 electric pickup gets a name: Fathom Automotive News
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