Taste and temperament: wine choices reveal personality, study finds

A study analyzing nearly 10,000 online wine reviews with AI linked personality traits to preferred wine alcohol levels. People high in openness and agreeableness tend to favor higher-alcohol wines (e.g., Cabernet Sauvignon, Malbec, Port, Sherry), while those higher in extraversion and neuroticism lean toward lower-alcohol options (Sauvignon Blanc, Pinot Noir, Prosecco). Conscientiousness showed no clear link. The researchers say results could inform personalized wine recommendations and psychographic marketing.