Bud Light faces backlash as second marketing exec takes leave.

1 min read
Source: New York Post
Bud Light faces backlash as second marketing exec takes leave.
Photo: New York Post
TL;DR Summary

A second senior marketing executive at Bud Light, Daniel Blake, has been placed on leave following backlash over the beer brand's partnership with transgender influencer Dylan Mulvaney. Another executive, Alissa Heinerscheid, who was behind the campaign, has also taken a leave of absence. The intense backlash began after Bud Light partnered with Mulvaney, who has over 10 million TikTok followers, to promote their March Madness contest. Despite initially defending the move, Bud Light later offered a half-hearted apology to its loyal customers.

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