All articles tagged with #sarah bond
Mike Brown, the ex-creative director of Forza Horizon 5, says Game Pass was a good idea in principle but never reached viability due to subscriber numbers and pricing, as Xbox trims studios and refocuses on its flagship franchises; he also defends Sarah Bond, praising her competence and ongoing advisory role on Asha Sharma’s team.
Microsoft is quietly removing references to its 2024 'This is an Xbox' marketing campaign, with old articles and tag pages returning 404. The deletions accompany Xbox leadership changes (Asha Sharma taking the helm; Phil Spencer’s retirement; Sarah Bond leading the campaign) even as Microsoft touts a multi-platform future for Xbox via Project Helix and broader PC/VR compatibility.
At an emotional Xbox all-hands, Phil Spencer introduced incoming CEO Asha Sharma and praised his team while Sharma and Sarah Bond were honored; Sharma outlined three commitments—great games, starting with console as the reference experience, and building for the future of play—and pledged to visit every Xbox team as the company charts the next 25 years, signaling a team Xbox era.
The Verge reports internal sources say Microsoft is reshaping Xbox leadership to reboot the brand: Asha Sharma will lead Microsoft Gaming as Phil Spencer retires and Sarah Bond leaves, amid criticism of Bond's Xbox Anywhere strategy and ongoing hardware revenue declines; Microsoft reportedly hopes a refreshed leadership can revive the 'renegade' Xbox spirit and drive a turnaround despite broader AI-related cost pressures.
Xbox President Sarah Bond is leaving Microsoft to pursue her next steps, saying the moment is right during a period of change after the Activision Blizzard deal. She praises incoming Microsoft Gaming CEO Asha Sharma and will remain as an adviser to ensure a smooth transition as the company progresses on its next-generation Xbox, which is reportedly in development amid potential memory shortages; Bond also continues her duties on Tyson Foods' board.
Xbox President Sarah Bond has announced her departure from Microsoft, saying it’s the right time to take her next step. In a LinkedIn note, she praises the team’s progress and confirms a leadership transition to Asha Sharma, with Bond staying on as Special Advisor during the handover. She also thanks Phil Spencer and Satya Nadella, and highlights ongoing momentum in cloud gaming and cross-device strategy.
Former Xbox president Sarah Bond leaves after eight years as Microsoft Gaming undergoes a leadership shakeup: Phil Spencer retires, Asha Sharma becomes CEO of Microsoft Gaming, and Bond will serve as Special Advisor to Sharma to ensure a smooth transition.
Microsoft announced a major leadership reshuffle in its gaming division: Xbox chief Phil Spencer will retire after nearly four decades, with Sarah Bond also leaving; Asha Sharma, currently head of CoreAI, will become CEO of Microsoft Gaming and Spencer will stay on in an advisory role through the summer. The changes also include Matt Booty’s promotion to EVP and chief content officer as Sharma sets a strategy centered on great games, Xbox growth, and the future of play.
Microsoft affirms its commitment to Xbox hardware with new partnerships like the ASUS Xbox Ally handheld, while also exploring future first-party Xbox handhelds, despite recent consumer trust issues and market challenges. The company emphasizes ongoing investment in gaming hardware and cloud infrastructure, aiming to innovate and expand options for gamers.
Sarah Bond, a Black female executive, has rapidly risen to become President of Xbox at Microsoft, leading with a leadership style rooted in love and risk-taking, and driving significant growth including the successful acquisition of Activision Blizzard and expanding Xbox Game Pass.
Xbox has established a new team focused on game preservation and forward compatibility, led by president Sarah Bond, to ensure the availability of old games on modern platforms and future Xbox ecosystems. The team aims to future-proof digital game libraries across evolving hardware paradigms, building on Xbox's history of delivering backwards compatibility and commitment to bringing forward the library of Xbox games for future generations. This move reflects Xbox's dedication to preserving games and addressing the ongoing impact of the industry's challenges, while also catering to long-time gamers who want all their games, including retro ones, in one place.
Xbox President Sarah Bond has established a new team dedicated to game preservation and forward compatibility, aiming to future-proof the digital Xbox game libraries across hardware paradigms. Microsoft's plans include building new Xbox hardware for a significant technological leap and integrating Activision-Blizzard games into Xbox Game Pass. Bond also emphasized Microsoft's commitment to delivering player-first, developer-first value through gaming AI innovations and ensuring the accessibility of Xbox games for future generations.
A 'special edition' of the Official Xbox Podcast is set to air on February 15, featuring Phil Spencer, Sarah Bond, and Matt Booty, who will provide updates on the Xbox business following recent discussions about the future of the Xbox brand, including the possibility of Xbox-exclusive games appearing on competing platforms. This comes after Phil Spencer's promise to share more details about the vision for the future of Xbox in response to the widespread discussions.
Xbox has announced leadership changes, with Sarah Bond being promoted to Xbox president, overseeing hardware and software platforms. Matt Booty has been promoted to president of game content studios, Takeshi Numoto has become Microsoft's CMO, and Yusuf Mehdi will take over Numoto's role as consumer CMO. Marketing boss Chris Capossela is stepping down after 32 years at the company. These changes will result in more women than men in leadership positions on Microsoft's gaming team once Activision Blizzard CEO Bobby Kotick leaves his role.
Xbox's corporate vice president of gaming, Sarah Bond, revealed that Xbox Cloud Gaming is not a popular feature compared to other Game Pass Ultimate features and is running at a loss. She explained that it is mostly used as a console feature, allowing players to start playing a game while it's downloading in the background. Bond also admitted that it's not always the best player experience as the games being streamed to devices were built for next-generation consoles.