Russian Military Recruitment Ad Targets 'Real Men' for Ukraine War

The Russian Defense Ministry has released a new advertising campaign aimed at recruiting military-age men to join the fight in Ukraine, using the concept of "real men" to entice them. The campaign features a video showing men in mundane jobs imagining themselves in army uniforms, with a message calling on them to be "real men" and join the fight. The ad comes as Moscow prepares for a counteroffensive expected to be launched by Ukraine this spring, having seen its own winter push falter. The Kremlin is hoping to avoid the need for a new wave of conscription ahead of the expected counteroffensive.