Russia's Controversial Military Recruitment Campaign Targets Men

The Russian military has launched a widespread advertising campaign urging citizens to join the army, as the armed forces have reportedly been suffering heavy losses and struggling to make progress in Ukraine more than a year after invading it. The recruitment drive is likely to have been prompted by the Russian military's desperate need for new soldiers after more than a year of fighting in Ukraine. The campaign in the media has run alongside army advertising in Russia's streets.