Tag

Ab Testing

All articles tagged with #ab testing

technology1 month ago•3 min saved

Sony tests dynamic A/B pricing on PlayStation Store across 68 regions

Sony is reportedly conducting a dynamic A/B pricing experiment on the PlayStation Store, with experimental price responses detected by PSprices. The test, active since November 2025, reportedly affects more than 150 games across 68 territories, excluding Japan and the US for regulatory reasons. Prices vary by game and user history, with discounts ranging from about 5.3% to 17.6%, and there are indications of increasingly personalized discounts during sales.

via GamesIndustry.biz|

#ab-testing #dynamic-pricing #personalized-discounts

gaming1 month ago•47 min saved

Sony tests dynamic pricing on PlayStation games with targeted discounts

The Verge reports Sony is running A/B style dynamic pricing tests on its PlayStation Store, offering discounts of 5% to 17.5% to select users across 150+ games in 68 regions, with the US not currently included. The pricing signals are observed in the PSPrices tracker and PlayStation API using experiment IDs like IPT_PILOT and IPT_OPR_TESTING. While the approach could lower costs for some players, it may provoke frustration if neighbors see substantially different prices for the same game; Sony did not comment at publication.

via The Verge|

#ab-testing #dynamic-pricing #gaming

social-media2 years ago•1 min saved

Optimizing Reels: Facebook's New Tools for Creators

Facebook is introducing new tools for creators, including a Reels A/B testing feature that allows creators to test different versions of their videos to see which performs better. Creators can set up to four different thumbnails and captions for a single video, and the versions will be shown to separate groups of the audience for 30 minutes. The version with the most plays will be selected unless changed. Additionally, Facebook is providing creators with improved content management features and more data on their content's performance.

via The Verge|

#ab-testing #content-management #creators

technology2 years ago•1 min saved

Google Messages Reverses Button Placement for 'Reply' and 'Remind 1 hr' Functions

Google Messages has flipped the positions of the "Reply" and "Remind 1 hr" buttons in notifications, causing a significant impact on muscle memory for users. The change, which makes the "Reply" button easier to access, is being A/B tested and not yet widely rolled out.

via 9to5Google|

#ab-testing #google-messages #notifications

technology2 years ago•2 min saved

"Spotify's A/B Testing Solution Boosts Software Development Teams"

Spotify has introduced a new commercial product called "Confidence" for software development teams, based on its own experimentation platform. Confidence aims to help teams set up, run, coordinate, and analyze user tests to optimize their ideas quickly. Currently in private beta, Confidence will be available as a managed service, a Backstage plugin, or via integration into existing infrastructure. This marks Spotify's second commercial product for developers, following the monetization of its open source Backstage project.

via TechCrunch|

#ab-testing #confidence #experimentation-platform

gaming2 years ago•2 min saved

The Turmoil of Pokemon Go Players and Niantic's Decisions.

Pokemon Go players have noticed that Niantic is selling the same items in Bundle Boxes at different prices, leading to confusion and frustration among fans. Many speculate that it is an A/B testing method to see which Bundle Box is more popular, but players are not happy with the pricing strategy. Niantic has faced criticism in the past for bugs and fair pay in the development of Pokemon Go.

via Dexerto|

#ab-testing #bundle-boxes #gaming