
Masters on Prime Video Misses Kreischer and Kelce, Sparking Fan Backlash
Amazon Prime Video expanded its Masters early-round coverage, but Matt Yoder criticizes the telecast for lacking high-profile cameos like Bert Kreischer and Jason Kelce and for not leveraging Prime’s own cross-promotional opportunities. The piece argues the broadcast resembled a CBS-style feed and missed chances to promote Prime Video content, merch, and Prime-specific moments, despite moments such as a Terry Gannon interview with Jack Nicklaus. Overall, it’s portrayed as a missed opportunity to make the Masters a Prime-branded event.











