Tag

Connected Tv

All articles tagged with #connected tv

technology1 month ago•17 min saved

Sony Launches Free Live TV on PS5 to Target Gamers With Ad-Supported Channels

Sony Pictures Television is launching Live TV on PS5, a free, ad-supported package of more than 100 channels accessible on PlayStation 5 (with Bravia TVs to follow) and starting in the U.S. with Canada later. The lineup includes ABC News Live, Fox Sports/LiveNOW, NBC News Now, NFL Channel, eCLUTCH, Crunchyroll anime channels, and series such as The Walking Dead, plus films like The Hunger Games. Sony says the service helps reach the gaming audience that’s hard to reach with traditional connected-TV ads, partnering with Publica and PubMatic for targeted ad delivery across devices. With roughly 95 million PS5s sold, the move signals a FAST-like shift to bridge content and advertising for PlayStation users.

via Variety|

#ad-supported #connected-tv #live-tv

business3 months ago•9 min saved

Disney Tests AI-Crafted TV Ads in July Beta Targeting SMB Advertisers

Disney is preparing a July beta of an AI-generated TV ad tool that can script, shoot, and compose music, aimed at helping small and medium advertisers who lack video assets. The tool, which could be used via Disney’s self-service ad platform, promises a turnkey workflow for creating connected TV spots tailored by audience and context, with human oversight. Industry insiders see potential for cost/time savings but caution about brand safety and quality control as AI ad tech expands.

via Business Insider|

#ai-advertising #business #connected-tv

business7 months ago•15 min saved

Trade Desk Bets on Growth, Expands Buyback Plan

Trade Desk reported 2025 revenue of $2.9B (+18% YoY), GAAP net income of $443M, and adjusted EBITDA of $1.2B (41% margin) on $13.4B gross spend with customer retention above 95%. It expanded buyback capacity to $500M after about $1.4B of repurchases in 2025 and gave Q1 2026 guidance of at least $678M in revenue and ~$195M in adjusted EBITDA. The company highlighted ongoing identity, retail data, and connected-TV initiatives in ad tech; analysts rate TTD as a Hold with a $23 target.

via TipRanks|

#adtech #business #buybacks

business1 year ago•2 min saved

Amazon and Roku Form Major CTV Advertising Partnership Reaching 80% of US Households

Amazon Ads and Roku have formed a landmark partnership to give brands access to over 80% of U.S. connected-TV households, using Amazon's DSP to place ads across Roku and Prime Video platforms, with the market launch expected by late 2025. Early trials show increased reach and efficiency, marking a significant advancement in targeted digital advertising.,

via Deadline|

#advertising-partnership #amazon-ads #business

financetechnology2 years ago•1 min saved

"The Trade Desk's Stock Skyrockets on Strong Q4 Earnings and Guidance"

The Trade Desk's shares surged over 18% after the company exceeded revenue expectations and provided strong first-quarter guidance, with fourth-quarter sales increasing by 23% and net income rising by 37%. The company's focus on providing technology for targeted advertising across the web, particularly in the Connected TV and streaming platforms, has contributed to its success. Additionally, the company announced a significant increase in share repurchases, reflecting confidence in its future performance amidst a broader recovery in the digital advertising market.

via CNBC|

#advertising-technology #connected-tv #digital-advertising

business2 years ago•2 min saved

Trade Desk's Stock Tumbles on Bleak Guidance and Market Concerns

Shares of digital ad company The Trade Desk dropped 19% after the company reported weaker revenue guidance for the fourth quarter. While the company's third-quarter earnings beat expectations, analysts are concerned about softer ad spending in the coming months, particularly in the auto and entertainment industries. The Trade Desk's growth in connected TV, a significant revenue contributor, is also being questioned for its sustainability. However, some analysts see the dip as a buying opportunity, citing the company's strong position in the AdTech industry.

via CNBC|

#ad-spending #business #connected-tv