Tag

Consumer Engagement

All articles tagged with #consumer engagement

food-and-beverage1 month ago•6 min saved

Oreo Launches Three Limited-Edition Flavors in Consumer-Driven Vote

Oreo has released three limited-edition cookie flavors—Banana Pudding, Deep Fried, and Chicken & Waffles—allowing consumers to vote for the winner, which will return in 2027. The campaign, titled 'Twist, Lick, Vote,' began with presales on August 17 and reached retail stores on August 24. Voting closes on October 12, with results announced on October 13. Each vote enters participants into a sweepstakes for a year’s supply of original Oreos. The initiative marks a shift toward using limited-time offerings as a product development tool, engaging fans directly in flavor selection.

via USA Today|

#consumer-engagement #food-and-beverage #limited-time-offerings

technology3 years ago•3 min saved

"Video Labels: The New Temptation for Brands"

Consumer brands are increasingly using augmented reality (AR) to engage customers and boost sales. Companies like Coca-Cola and Jack Daniels are incorporating AR into their packaging, allowing consumers to scan QR codes and access animations or videos on their phones. US soft drink firm Jones Soda introduced its AR campaign called Reel Labels, partnering with influencers and allowing customers to submit their own videos. Estonian milk brand Tere Piim used AR to showcase Eurovision Song Contest performances on their milk cartons. Experts suggest that AR enhances consumer engagement and makes products more memorable, but emphasize the importance of quality content to drive business value.

via BBC|

#ar-marketing #augmented-reality #branding