Microsoft Retires 'Copilot+ PC' Branding for New Surface Laptops
Microsoft has officially dropped the 'Copilot+ PC' marketing label for its new Surface devices, despite them meeting the original hardware requirements. The decision follows a two-year campaign that struggled with consumer interest, security concerns over the Recall feature, and the rising ubiquity of AI chips. While the hardware specs remain, the branding is being replaced by more generic 'performance PC' terminology as the industry shifts focus away from on-device AI exclusivity.
