
Wells Fargo downgrades Netflix on fading engagement and thinner slate
Wells Fargo cuts Netflix to Underweight from Equal Weight, citing softening viewer engagement (about 1.6 hours per subscriber daily in H1) and a weaker content slate that could pressure margins and valuation. The price target is reduced to $57, with concerns that top-100 originals hours may fall ~21% year-over-year in H2 and churn could rise into 2027. The analyst notes Netflix is expanding engagement into gaming, documentaries, reality, and podcasts, but warns it may miss watercooler originals that drive member value.













