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Ford frames July sales dip as strategic reset for new models
business24 days ago

Ford frames July sales dip as strategic reset for new models

Ford Motor reported a 10.2% year-over-year decline in July U.S. vehicle sales but said the drop was intentional as it sunsets select models (including the Ford Escape and Lincoln Corsair) and trims low-margin rental-fleet volume to make room for a wave of new-product introductions by year-end. The company prioritized retail F-Series sales amid a production recovery after aluminum-supplier fires, with rental sales down 96% from a year earlier. Year-to-date through July, Ford is down 9.7%, contributing to an auto industry decline of about 2-3% in the first half; analysts expect the market to fall about 3% for the year as prices and consumer concerns persist.

via CNBC|
#auto-industry#business#f-series
Ford slips in U.S. sales as Escape exits and supply woes bite
business1 month ago

Ford slips in U.S. sales as Escape exits and supply woes bite

Ford’s U.S. sales fell nearly 10% in the first half as it phased out the Escape (and Corsair) and faced production headwinds from aluminum-supply shortages and a Louisville plant retooling for a next-gen small electric pickup. F-Series declined more than 13% in the period, rental-car sales plunged about 69% in the last quarter, and Lincoln was down about 16% as Corsair was discontinued. June retail market share rose slightly, while Maverick hybrid posted a Q2 record and Bronco/Explorer sold well. Electric-vehicle sales dropped 57% due to the loss of the federal tax credit, prompting Ford to use employee pricing to spur demand amid competitive pressure from GM and Stellantis.

via The Detroit News|
#aluminum-supply-shortages#business#escape
Ford's Q2 sales fall 10% as it pivots toward bigger SUVs and EVs
business1 month ago

Ford's Q2 sales fall 10% as it pivots toward bigger SUVs and EVs

Ford posted a 10.3% drop in second‑quarter U.S. sales to 549,200 vehicles and a 9.6% drop for the first half as it phases out the Escape and Corsair and faces a slump in fleet demand. The F-Series remained the top U.S. pickup and retail market share edged up to 12.3%. Ford is counting on high‑margin SUVs and the Bronco family, plus a 2027 small electric pickup on its Universal EV platform, while expecting supply to recover in the second half after aluminum‑supply disruptions.

via Detroit Free Press|
#auto-industry#business#electric-vehicles
Ford Q2 U.S. Sales Fall 10% on EV Slump and F-Series Production Delays
business1 month ago

Ford Q2 U.S. Sales Fall 10% on EV Slump and F-Series Production Delays

Ford Motor posted a 10.3% drop in second‑quarter U.S. new-vehicle sales, with EVs down 40.7% and F-Series pickups down 11% as production was retimed after aluminum-supplier disruptions and a restart after two fires. Total deliveries were 549,200 versus 612,095 a year earlier; Ford expects supply to improve in the second half as production normalizes.

via CNBC|
#aluminum-supplier#business#ev-sales
Ford’s 2027 Super Duty Adopts Carhartt-Inspired Workwear Aesthetics
business3 months ago

Ford’s 2027 Super Duty Adopts Carhartt-Inspired Workwear Aesthetics

Ford and Carhartt unveil the 2027 Super Duty Carhartt package, limited to XLT Crew Cab SRW 4×4, pairing rugged styling—dark grille, 20‑inch wheels, all‑terrain tires, textured running boards, bedliner, and Carhartt graphics—with a Duck Canvas–inspired interior, triple‑stitch detailing, and embroidered logos. Designers drew wheel inspiration from Detroit manhole covers, while Ford explains the nod to durability and tradespeople, though actual Carhartt fabrics aren’t used due to automotive testing standards. The collaboration aims to reinforce an identity shared by both brands, rather than spark new conquest sales, packaging the rugged truck as the ultimate matching‑workwear companion.

via Carscoops|
#business#carhartt#f-series
US Auto Sales: Ford and GM See Mixed Results in Q1 2021
business3 years ago

US Auto Sales: Ford and GM See Mixed Results in Q1 2021

Ford's first quarter sales in the US increased by 10.1% compared to last year, led by a 20% increase in truck sales and a 41% increase in EV sales. The electric F-150 Lightning sold 4,291 pickups during the quarter, and Ford plans to expand production to an annual run rate of 150,000 this year. The automaker's Bronco SUV sales increased by nearly 38%, while its Explorer SUV sales were up 36%. However, its Lincoln luxury brand sales were down 1.1%.

via CNBC|
#business#evs#f-series