
Storytelling fuels vaccine hesitancy, shaping beliefs beyond facts
Vaccine-hesitant groups use dynamic, symbolic stories that frame vaccines as threats to autonomy and civil liberty, often decoupling medicine from vaccination. Facts alone struggle to shift beliefs because hesitancy arises from misinformation, the desire for social belonging, and lived experiences with medicine. Public health is increasingly adopting narrative strategies, but experts emphasize engaging with these stories, validating the concerns of marginalized communities, and teaching narrative literacy to counter misinformation while promoting respectful, informed dialogue.








