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Jordan Brand

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Jordan Brand Bets on the Future with the Air Jordan 41
business24 minutes ago

Jordan Brand Bets on the Future with the Air Jordan 41

Jordan Brand unveils the Air Jordan 41 as a forward-looking, performance-first flagship that drops retro cues in favor of a lighter, tech-driven design (Nano Print mesh, full-length Zoom Strobel, ZoomX midsole, exposed TPU window). Led by Paolo Banchero and Stephon Castle at a China launch, the shoe aims to meet modern players' needs in a positionless game and signals a brand shift away from nostalgia toward a new era.

"NBA Reveals 2024 All-Star Game Uniforms Inspired by Indiana Basketball Heritage"
sports2 years ago

"NBA Reveals 2024 All-Star Game Uniforms Inspired by Indiana Basketball Heritage"

Jordan Brand has unveiled the uniforms for the 2024 NBA All-Star Game in Indianapolis, featuring Nike Dri-FIT ADV technology and a nostalgic, heritage look celebrating the basketball history of Indiana. The East vs. West format will return, with the uniforms featuring a tonal twist on classic red and blue colors, cream lettering, and pinstripes inspired by the iconic Pacers uniforms. The design incorporates various elements paying homage to the host city, including racing stripes, stars representing players on each team, and the downtown Monument Circle.

Travis Scott Takes Fans on a Journey to Utopia in Cairo
entertainment3 years ago

Travis Scott Takes Fans on a Journey to Utopia in Cairo

Travis Scott and Jordan Brand are teaming up for the "Road To Utopia" experience in Cairo, Egypt, where Travis Scott will debut his latest studio album, "Utopia," during a livestreamed performance in front of the pyramids. The "Road To Utopia" sweepstakes is open to US residents above the age of 18 with a Nike Membership, offering 23 lucky winners and a friend an all-expenses-paid trip, including airfare, hotel stay, and tickets to the event. The sweepstakes are currently live and will end on July 11th.

Cincinnati Athletics Partners with Nike and Jordan Brand for New Apparel Deal.
sports3 years ago

Cincinnati Athletics Partners with Nike and Jordan Brand for New Apparel Deal.

The University of Cincinnati Athletics Department has announced a new apparel agreement with BSN SPORTS, making them the exclusive provider of apparel, footwear, and other equipment needs for the Bearcats. The deal will equip Cincinnati's programs in Nike, Inc. products, including Jordan Brand. This partnership comes as the Bearcats launch into the Big 12 Conference beginning with the 2023-24 season. Fans can purchase officially licensed Nike and Jordan Brand Cincinnati gear beginning in June of 2023 at select local and national retailers.