All articles tagged with #jordan brand
Nike CEO Elliott Hill’s initial fixes for direct-to-consumer strategy and oversupply have failed to halt broader declines. The company faces double-digit drops in sportswear, Jordan, and Greater China, prompting further layoffs and a digital distribution reset in China.
Jordan Brand has unveiled the Air Jordan 41, a new performance basketball shoe designed to shift the brand’s focus away from retro nostalgia and toward modern, future-forward innovation. The shoe features a lightweight Nano Print mesh upper, a ZoomX midsole, and an Air Zoom heel unit, all aimed at enhancing speed and responsiveness for today’s positionless basketball players. The launch, which began with a limited release in China on August 28, 2026, is being championed by NBA stars Paolo Banchero and Stephon Castle, who represent the new generation of athletes driving the brand’s evolution.
Jordan Brand has unveiled the uniforms for the 2024 NBA All-Star Game in Indianapolis, featuring Nike Dri-FIT ADV technology and a nostalgic, heritage look celebrating the basketball history of Indiana. The East vs. West format will return, with the uniforms featuring a tonal twist on classic red and blue colors, cream lettering, and pinstripes inspired by the iconic Pacers uniforms. The design incorporates various elements paying homage to the host city, including racing stripes, stars representing players on each team, and the downtown Monument Circle.
Travis Scott and Jordan Brand are teaming up for the "Road To Utopia" experience in Cairo, Egypt, where Travis Scott will debut his latest studio album, "Utopia," during a livestreamed performance in front of the pyramids. The "Road To Utopia" sweepstakes is open to US residents above the age of 18 with a Nike Membership, offering 23 lucky winners and a friend an all-expenses-paid trip, including airfare, hotel stay, and tickets to the event. The sweepstakes are currently live and will end on July 11th.
The University of Cincinnati Athletics Department has announced a new apparel agreement with BSN SPORTS, making them the exclusive provider of apparel, footwear, and other equipment needs for the Bearcats. The deal will equip Cincinnati's programs in Nike, Inc. products, including Jordan Brand. This partnership comes as the Bearcats launch into the Big 12 Conference beginning with the 2023-24 season. Fans can purchase officially licensed Nike and Jordan Brand Cincinnati gear beginning in June of 2023 at select local and national retailers.