Luce EV Under Fire From Ferrari’s Longtime Leader
Ferrari's Luce EV has sparked controversy after former chairman Luca di Montezemolo warned that an electric Ferrari could 'destroy a legend,' even suggesting removing the prancing horse branding; the piece notes the car's radical design, branding options (Prancing Horse or Scuderia Shields), and the broader debate over whether this shift can maintain Ferrari’s identity while appealing to buyers.