tldrdailynews.com logo

Luce EV Under Fire From Ferrari’s Longtime Leader

1 min read
Source: Motor1.com
Luce EV Under Fire From Ferrari’s Longtime Leader
Photo: Motor1.com
TL;DR

Ferrari's Luce EV has sparked controversy after former chairman Luca di Montezemolo warned that an electric Ferrari could 'destroy a legend,' even suggesting removing the prancing horse branding; the piece notes the car's radical design, branding options (Prancing Horse or Scuderia Shields), and the broader debate over whether this shift can maintain Ferrari’s identity while appealing to buyers.

Topics:businesstechnology#car-design#electric-vehicle#ferrari#luca-di-montezemolo#luce#technology
Share this article
  1. Ferrari Luce EV Draws Rare Public Criticism From Former Boss Luca di Montezemolo After Reveal  Motor1.com
  2. ‘The market has spoken’: Ferrari shares fall after carmaker unveils first fully electric vehicle  CNBC
  3. Where does the Luce EV rank in the league of the ugliest Ferraris ever?  Top Gear
  4. Ferrari's first electric vehicle met with market skepticism  ABC News - Breaking News, Latest News and Videos
  5. Amazing interior, controversial exterior: Ferrari’s first electric car  Ars Technica

Want the full story? Read the original reporting

Read on Motor1.com