
MTG Marvel Set Breaks Day-1 and Month-1 Revenue Records, Cementing Magic as a Mega Franchise
Hasbro's Q2 results show Magic: The Gathering's Marvel Super Heroes set breaking Day-1 and Month-1 revenue records and becoming the fastest MTG set to reach $300M, though Magic: The Gathering—FINAL FANTASY remains the biggest MTG set of all time. CEO Chris Cocks calls MTG a mega franchise, highlights digital investments and MTG Arena nearing $1B in revenue since 2019, and confirms three Universes Beyond sets for 2027 with additional plans for 2028 and beyond.











