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Mondelez International

All articles tagged with #mondelez international

Oreo Launches Five Bold Flavors in 2026, From Banana Pudding to K-Pop Collabs
food-and-beverage8 days ago

Oreo Launches Five Bold Flavors in 2026, From Banana Pudding to K-Pop Collabs

Mondelez International released five notable limited-edition Oreo flavors in 2026, including Banana Pudding, Deep Fried, Chicken and Waffles, a BTS collaboration, and Easter Colored Creme. The brand utilized a 'Twist-Lick-Vote' contest to determine which of three savory or sweet variants would return, while leveraging celebrity partnerships and seasonal themes to drive engagement. Although some releases faced polarizing reactions, the overall strategy emphasized consumer interaction and flavor experimentation.

Oreo Launches Three Limited-Edition Flavors in Consumer-Driven Vote
food-and-beverage1 month ago

Oreo Launches Three Limited-Edition Flavors in Consumer-Driven Vote

Oreo has released three limited-edition cookie flavors—Banana Pudding, Deep Fried, and Chicken & Waffles—allowing consumers to vote for the winner, which will return in 2027. The campaign, titled 'Twist, Lick, Vote,' began with presales on August 17 and reached retail stores on August 24. Voting closes on October 12, with results announced on October 13. Each vote enters participants into a sweepstakes for a year’s supply of original Oreos. The initiative marks a shift toward using limited-time offerings as a product development tool, engaging fans directly in flavor selection.

Oreo Maker's Growth Forecast Soars Amidst Sweet Tooth Surge
business3 years ago

Oreo Maker's Growth Forecast Soars Amidst Sweet Tooth Surge

Mondelez International, the maker of Oreo and Cadbury Dairy Milk, has increased its growth forecast for the year due to strong demand for sweets and snacks. The company expects a 12% organic net revenue growth, driven by high demand in its core categories of chocolates and biscuits. This is the second consecutive quarter of growth for Mondelez, with net revenue increasing by 17% in the second quarter. While the company faced disruption in Europe, it highlighted the importance of emerging markets like China for its brands.

Limited Edition Super Mario Oreos Feature Iconic Characters
food3 years ago

Limited Edition Super Mario Oreos Feature Iconic Characters

Nintendo has partnered with Mondelez International to create limited edition Super Mario Bros. Oreos, featuring 16 different designs of characters such as Mario, Luigi, Toad, Yoshi, and Bowser. The cookies will be available in North America from July 10th. The collaboration is a no-brainer move from Nintendo, given the success of The Super Mario Bros. Movie and the announcement of a new 2D Mario game.

Trident 'Original Flavor' Lawsuit Dismissed by Federal Judge.
business3 years ago

Trident 'Original Flavor' Lawsuit Dismissed by Federal Judge.

A federal judge in Illinois has dismissed a lawsuit accusing Mondelez International of deceiving consumers into believing its Trident "Original Flavor" gum contained real mint. The judge said it was "fanciful" to believe reasonable consumers would expect the gum to contain mint or peppermint because its packaging featured an "unnaturally blue" leaf with condensation bubbles. The lawsuit covered consumers in Illinois and eight other U.S. states, and accused Chicago-based Mondelez of violating various consumer protection laws.