Olivia Dunne Lights Up Miller Lite Marketing as Bud Light Falters
An OutKick opinion piece argues beer marketers are returning to image-driven campaigns after a woke-era misstep, praising Olivia Dunne’s role with Miller Lite while criticizing Bud Light for not featuring female celebrities and calling for more Glamour-sport integrations. It cites Axios’ claim that woke marketing cost at least $28 billion in market value and notes the broader culture clash, including references to Nancy Mace and Ivanka Trump, as context for the marketing debate. The piece suggests such emotionally resonant advertising can revive engagement, while Bud Light’s current strategy is portrayed as failing.
