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Prada

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Prada enters space race, unveils luxury cooling suit for NASA moon missions
business1 month ago

Prada enters space race, unveils luxury cooling suit for NASA moon missions

Prada unveiled the inner-layer Liquid Cooling and Ventilation Garment designed for NASA astronauts, developed with Axiom Space, signaling a bold move by a luxury brand into space tech and exploration; the collaboration follows Prada's 2024 foray into space fashion for Artemis missions and reflects luxury houses’ interest in accessing affluent space travelers while keeping brands relevant as the luxury market faces headwinds, with peers like Under Armour and Columbia Sportswear also pursuing space-related partnerships.

Prada and Axiom Space Unveil Luxurious Cooling Layer for Moon Suits
space-and-spaceflight1 month ago

Prada and Axiom Space Unveil Luxurious Cooling Layer for Moon Suits

Prada and Axiom Space unveiled the Liquid Cooling and Ventilation Garment (LCVG), a form-fitting inner layer for the AxEMU spacesuit that uses cooling tubes and ventilation to keep astronauts comfortable during lunar EVAs. Built with advanced 3D modeling, the LCVG complements the exterior AxEMU and aims to improve safety and performance on Artemis missions. In-flight testing is planned for Artemis 3 in 2027, with potential demonstrations on the International Space Station, signaling a move toward a more capable and stylish lunar program.

Prada and Axiom Unveil Moon-Ready Cooling Undergarment for Artemis Suits
space-exploration1 month ago

Prada and Axiom Unveil Moon-Ready Cooling Undergarment for Artemis Suits

Prada and Axiom Space unveiled the Liquid Cooling and Ventilation Garment (LCVG), the undergarment worn inside the AxEMU moon suit for NASA's Artemis missions. The sleek garment uses embedded cooling tubes and airflow channels to regulate temperature and CO2/air exchange, and its modular design aims for customized fits with swappable components. It will be tested on the ISS and at NASA's Neutral Buoyancy Lab before Artemis 4 targets the lunar South Pole, signaling a fusion of fashion-forward manufacturing and space-age safety for future moon missions.

Prada-made cooling layer sets the stage for Moon-bound AxEMU suits
space1 month ago

Prada-made cooling layer sets the stage for Moon-bound AxEMU suits

Axiom Space and Prada unveiled the Liquid Cooling and Ventilation Garment (LCVG), the base layer for the AxEMU spacesuit that will equip astronauts on Artemis IV lunar missions in 2028. The LCVG circulates cold water to wick heat, provides a backup cooling system, and houses the helmet ventilation with CO2 scrubbing to keep crewmembers cool and comfortable during spacewalks and inside the suit.

Kojima and Refn unveil AI-driven Prada teaser at Cannes
technology1 month ago

Kojima and Refn unveil AI-driven Prada teaser at Cannes

Hideo Kojima and Nicolas Winding Refn teamed up with Prada to produce an AI-assisted teaser promoting Prada mode in New York; revealed at Cannes, the six-minute concept follows the duo through space and a crash on a hostile planet, with a shorter online teaser; described as an artistic experiment exploring new creative possibilities through AI technology and met with mixed online reactions.

Moonward Couture: Prada-Suited Artemis Astronauts
space2 months ago

Moonward Couture: Prada-Suited Artemis Astronauts

Prada is partnering with Axiom Space to design the AxEMU spacesuit for NASA's Artemis program, delivering greater mobility and a broader size range. The suits debuted for Artemis 3, with testing planned in low Earth orbit in 2027, and Artemis 4 slated to launch by the end of 2028, marking the first female Moon landing and a step toward a lunar base after Artemis 2's moon flyby.