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Retail Media

All articles tagged with #retail media

McDonald’s Tests Drive-Thru Ad Network to Target $1B Revenue Goal
business21 days ago

McDonald’s Tests Drive-Thru Ad Network to Target $1B Revenue Goal

McDonald’s is piloting a new advertising business called the McDonald’s Media Network, starting with third-party ads on digital drive-thru screens at 450 company-owned U.S. locations. The initiative, announced at the September 23 Investor Day, aims to generate high-margin revenue to offset rising costs and support restaurant modernization. While currently limited to corporate-owned sites, the network could eventually expand to self-order kiosks and menu boards across all locations, with executives projecting it could reach $1 billion in annual revenue.

via USA Today|
#advertising#business#fast-food
McDonald's Launches $1B Media Network to Monetize Drive-Thru Wait Times
business26 days ago

McDonald's Launches $1B Media Network to Monetize Drive-Thru Wait Times

McDonald's is piloting a new advertising network by displaying third-party brand ads on digital drive-thru menu boards after customers place orders. The initiative, currently limited to 450 company-owned U.S. locations, aims to generate high-margin revenue to offset slowing sales and rising costs. Executives project the venture could eventually reach $1 billion in annual revenue, mirroring successful retail media networks operated by Amazon and Walmart.

via Kotaku|
#advertising#business#corporate-strategy
McDonald's Launches $1B Media Network with Drive-Thru Ad Tests
business27 days ago

McDonald's Launches $1B Media Network with Drive-Thru Ad Tests

McDonald's is piloting a new advertising business by displaying third-party brand ads on digital drive-thru menu boards after customers place orders. The initiative, currently limited to 450 company-owned U.S. locations, aims to generate high-margin revenue to offset slowing sales and rising costs. Executives project the venture could eventually reach $1 billion in annual revenue, mirroring successful retail media networks operated by Amazon and Walmart.

via The Verge|
#advertising#business#fast-food
Walmart Lifts Outlook on Ad Revenue, but Shares Fall as Core Sales Slow
business2 months ago

Walmart Lifts Outlook on Ad Revenue, but Shares Fall as Core Sales Slow

Walmart raised its annual financial guidance, driven by strong performance in its advertising division, but its stock declined as investors focused on slowing growth in core retail sales. The company’s retail media arm, Walmart Connect, saw revenue jump 44% in the quarter ending April 30, its fastest growth since the metric began being reported in 2023. This high-margin business now contributes roughly one-third of the company’s operating income, helping offset the impact of lower-margin retail sales. However, same-store sales growth in the United States slowed to 4.1%, and analysts expect this figure to dip below 4% in the upcoming quarter, marking the first time in over two years that growth has fallen below that threshold. The divergence between the two business segments highlights a shift in investor focus from traditional retail volume to digital advertising profitability.

via Yahoo Finance|
#business#consumer-spending#earnings
"Retail Media Surges as Advertisers Shift from TV to Direct Brand Engagement"
advertising2 years ago

"Retail Media Surges as Advertisers Shift from TV to Direct Brand Engagement"

Advertisers are increasingly shifting their spending from traditional TV to retail media networks like those of Amazon, Walmart, and Kroger, which are expected to see ad spending more than double by 2027. This shift is driven by the valuable first-party data these retailers provide and the decline in traditional TV viewership. Retail media networks offer a new frontier for reaching consumers directly at points of sale, leveraging digital screens, websites, and apps to optimize ad exposure and effectiveness.

via CNBC|
#advertising#advertising-spend#consumer-data
"JPMorgan Chase Introduces Targeted Advertising Based on Customer Spending"
businesstech2 years ago

"JPMorgan Chase Introduces Targeted Advertising Based on Customer Spending"

JPMorgan Chase is launching Chase Media Solutions, a retail media platform that allows brands to target its 80 million customers based on their spending habits, using transaction data owned by the bank. The platform aims to provide personalized offers and incentives to customers, leveraging insights from its large customer base and 6 million small business customers. This move follows the acquisition of card-linked marketing platform Figg and reflects the bank's efforts to build a two-sided commerce platform. Retail media networks like Chase Media Solutions are part of a rapidly growing $61 billion industry, with Chase joining major players like Amazon Advertising and Walmart Connect. The bank piloted the platform with Air Canada, Blue Bottle, Whataburger, and Solo Stove, seeing significant traction in driving sales and new customer growth.

via Quartz|
#advertising#businesstech#chase-bank