
Tank Day backlash dents Starbucks Korea sales, triggers apologies and leadership shake-up
Starbucks Korea has seen a 'very significant' drop in sales after Shinsegae’s controversial Tank Day marketing campaign referenced the May 18 Gwangju Uprising, prompting apologies from Shinsegae and Starbucks Global, the firing of Starbucks Korea’s head, an internal review, and ongoing investigations amid public calls for boycotts.













