Visa's AI token usage hits 1.9 trillion monthly, with rewards tied to impact
Visa reports its internal AI token consumption has surged to about 1.9 trillion per month by March, doubling February, and the company is rewarding teams for AI-driven results rather than output alone. Most usage is in software engineering, but AI adoption is growing in marketing and other areas, with tools like Claude Sonnet, ChatGPT, and Google Gemini popular internally. About 89% of Visa employees are active AI users and 44% are power users (≥25 prompts per day for 15 days a month). The trend—dubbed tokenmaxxing—signals broader corporate AI adoption beyond Silicon Valley, echoing high token usage seen at other firms like Meta.
