
US Console Market Hits Worst Crisis Since 1980s as Memory Shortage Skyrockets Prices
Circana analyst Mat Piscatella reports that the US video game hardware market is in its most precarious state since the early 1980s. Year-to-date sales through August 2026 show a 33% drop for Xbox and a 25% decline for PlayStation. Average console prices have reached all-time highs, with Xbox averaging $529 and PlayStation $597, driven by a global shortage of RAM and SSD components. While Nintendo's Switch 2 leads in unit sales, the broader market faces severe price sensitivity and supply constraints.










