
Europe braces for higher Xbox prices as Microsoft shifts to sustainability
Microsoft announced Aug 1 price increases for Xbox Series S and X in Europe and the UK due to a memory/storage crisis, with up to €200/£170 hikes across models; Series S prices now near premium consoles and Series X prices rise beyond launch levels. The changes align with global increases but are steeper locally, and Sony has also raised PS5 prices. Microsoft says Xbox must become sustainable after years of investment, with goals of growth and broader engagement by 2030, a move that could impact hardware sales ahead of major game launches like GTA VI.












