All articles tagged with #logo design
HBO Max revealed simplified Hogwarts house crests for the new Harry Potter TV series, prompting criticism from fans who say the minimalist logos abandon the ornate heraldry of the films and resemble AI-generated designs, sparking a debate about the decay of art in logo design.
CD Projekt Red refreshed its Raróg emblem to a sharper, redder firebird as part of a branding update. The redesign has sparked a wave of unusually heated backlash on X, with critics reading politics and woke vibes into the logo, even as the company explains the red color and mythic bird symbolize energy and creativity and notes the change is evolutionary, not revolutionary, tying into its Witcher-forward roadmap.
PepsiCo’s Monster Munch rebrand leans into its four-decade cast of monsters, reviving a simple, nostalgic look with a tweaked logo and updated packaging while keeping the three iconic creatures front and center; the move demonstrates how a strong mascot can endure changing packaging trends without losing its identity, contrasting with other brands that have aggressively redesigned their mascots.
Taylor Swift’s wedding branding demonstrates how a simple, well-executed logo can tell a big story: a bold pink-and-black billboard reading 'JUST&T MARRIED!' uses an ampersand that hides Travis’s initial, there’s an interlocking 'T&T' monogram for keepsakes, and the branding extends to trademark-level protection. The piece highlights Swift’s meticulous approach to branding assets—from font choices to logos—showing that great design scales from stadium tours to a wedding.
KFC unveiled a global, 360-degree rebrand by JKR, featuring a subtly refreshed Colonel with a thicker outline and a redesigned neck, plus a bucket that now shows the brand name on both sides. The brand’s 3D logo, updated typography (Studio DRAMA), and expanded visual system permeate packaging, digital platforms, advertising, and restaurants. The overhaul introduces new dipping-focused menu items and opens new restaurant concepts (an open-concept store in McKinney, Texas and a fully immersive venue in Dubai), with the refreshed look rolling out across locations worldwide in the coming months.
The Salty Otter in downtown Santa Cruz ditched its colorful AI-generated logo after months of online criticism and one-star reviews blaming the AI design. Owner Rachael Smith—who has decades of experience in graphic art and the restaurant industry—replaced the logo with a simple black-and-white text design, saying the backlash has crushed her lifelong dream and was directed at the logo rather than the food or ambience.
The Louis Vuitton logo, created over 130 years ago as part of a pattern for canvas to combat counterfeiting, has become a timeless symbol of luxury and exclusivity, demonstrating the importance of authenticity, consistency, and simplicity in branding. Its evolution and cultural significance offer valuable lessons for designers on maintaining relevance and identity over time.
Nike Basketball has announced Caitlin Clark as a new signature athlete, unveiling her custom logo and a collection of sportswear, with her first signature shoe launching in 2026. The partnership aims to inspire the next generation, grow women's basketball, and shape the future of the sport.
MSNBC rebranded to MS NOW, unveiling a new logo and name, which was met with mockery and confusion online, though some network stars supported the change. The rebrand is part of a corporate spinoff from NBCUniversal, aiming to redefine the network's identity without altering its core content. Critics pointed out design flaws and perceived similarities to other networks, but MSNBC's president assured the core identity remains unchanged.
Joe Caroff, a pioneering graphic designer best known for creating the iconic James Bond 007 logo, passed away at 103. His work also included posters for major films like West Side Story and A Hard Day’s Night, as well as designing logos for Orion Pictures and ABC. Despite his significant contributions, he received little recognition during his career but left a lasting legacy in visual design.
NASA has revived its iconic "worm" logo for the upcoming Artemis II mission to the moon, marking the return of the bold red letters that represent the agency. The logo, originally designed in the 1970s, has been applied to the rocket boosters and the Orion spacecraft's crew module for the mission. The "worm" logo replaces the original "meatball" logo and is considered a symbol of mankind's interplanetary ambitions. The mission is scheduled to put humans back into lunar orbit in 2025, with a return to the lunar surface planned for 2026.
The NFL has unveiled the logo for Super Bowl LIX, set to take place on Feb. 9, 2025, at the Superdome in New Orleans. The logo was designed by Tahj Williams, the queen of her Black Masking Indian tribe, using traditional beading methods. This marks the first time the NFL has collaborated with a local artist for a Super Bowl logo, and the design reflects the vibrant colors and ornate costumes of Mardi Gras in New Orleans.
NASA honored Richard Danne, the designer of its iconic "worm" logo, by dedicating a large three-dimensional sign in the shape of the worm and awarding him the NASA Exceptional Public Achievement Medal. The worm logo, introduced in 1975 and retired in 1992 before making a comeback in 2020, has become universally loved and recognized. The simple and sleek design of the worm logo resonated with people and continues to inspire the next generation. The meatball logo, NASA's previous insignia, was complex and messy in comparison. Both logos now have a place at NASA, representing the agency's past, present, and future.
The logo for Novo Nordisk's diabetes medication, Ozempic, has a clever design that resembles both a needle and a human figure with a slim waist. While the logo has received praise for its creativity, some have raised concerns about promoting an unhealthy relationship with weight, as Ozempic is not approved for weight loss. Despite this controversy, the logo has become popular and recognizable.
The Cleveland Browns have unveiled a new dog logo, chosen by fans through a voting process. The logo, created by designer Houston Mark, features a bullmastiff and includes several hidden symbols that highlight the history of the franchise and Cleveland, such as Ohio in the dog's ear, a football-shaped nose, and a guitar pick in the tag as a nod to Cleveland's Rock & Roll Hall of Fame. The logo will be used alongside the helmet logo and Brownie the Elf as another logo for the franchise.