Debunking Wellness Myths: Cold Plunges, Coffee, and Fitness Trackers

Brad Stulberg and Steve Magness, co-founders of The Growth Equation, discuss the science behind wellness trends such as cold plunges, fitness trackers, and the effects of coffee and alcohol. While cold plunges may provide a surge of hormones and neurochemicals, the functional results are more nuanced and may only provide short-term changes in mood and elevation. The metabolic aspect of cold plunges may increase caloric burn slightly, but the effect is minimal. The idea that cold activates brown fat and helps with weight loss is not accurate as the data is not there.