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Ai In Games

All articles tagged with #ai in games

Hasbro CEO calls for a rethink of game development amid rising costs
business25 days ago

Hasbro CEO calls for a rethink of game development amid rising costs

Hasbro CEO Chris Cocks says the video game industry must rethink development and talent strategy as content costs outpace growth, suggesting global outsourcing (Southeast Asia, China, Eastern Europe) and exploring AI to improve quality. He notes a typical game has a 20-30% chance of success and outlines Hasbro’s traditional, price-for-content model—40 to 50 hours of play—driven by brand extensions, Magic: The Gathering Arena, and digital licensing, rather than heavy free-to-play or battle-pass economics, with a goal to deliver standout titles and future sequels.

Ex-Firaxis Creative Director Closes Midsummer Studios Amid AI Debate
business1 month ago

Ex-Firaxis Creative Director Closes Midsummer Studios Amid AI Debate

Former Firaxis lead Jake Solomon closes Midsummer Studios after a brief run, sharing pre-alpha footage of the unreleased Burbank project; he notes AI-assisted character memory, reasoning and speech, while insisting art was fully created by human artists and the team had no intention of replacing developers, following a $6 million funding round from Transcend Fund and others.

AI-Powered Life-Sim Burbank Debuts as Midsummer Studio Closes
technology1 month ago

AI-Powered Life-Sim Burbank Debuts as Midsummer Studio Closes

Veteran designer Jake Solomon shared early footage of Burbank, his AI-driven life-sim project, while revealing that his studio Midsummer Studios is closing and may never release the game. Described as a blend of Life Sim and The Truman Show, Burbank would let players craft their own TV show within the game, with AI handling memory, reasoning, and speech for characters—though Solomon stressed AI would not replace developers. Midsummer had raised over $6 million, but the studio is shutting down without releasing a title.

Krafton confirms Windless won’t rely on generative AI for content or storytelling
technology1 month ago

Krafton confirms Windless won’t rely on generative AI for content or storytelling

Krafton has confirmed that Project Windless, the open‑world PS5 game based on The Bird That Drinks Tears, will not use generative AI for content creation or narrative elements. The Montreal team uses AI only in internal exploratory phases to aid iteration, while NPC behavior is driven by traditional AI with a craft‑driven, single‑player focus.