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Ai In Gaming

All articles tagged with #ai in gaming

DLSS 5 Surprise: Devs Say They Found Out With the Public
technology23 days ago

DLSS 5 Surprise: Devs Say They Found Out With the Public

Insider Gaming reports Capcom and Ubisoft developers were as surprised as the public by NVIDIA's DLSS 5 rollout, with Ubisoft staff saying they learned about the tech alongside players and Capcom voicing concern over how AI features could affect development and IP; NVIDIA argues studios helped shape the promotional imagery and will retain control over generated assets, but the accounts highlight tension over studio involvement in the DLSS 5 rollout.

via TechPowerUp|
#ai-in-gaming#capcom#dlss-5
Embark Says AAA Quality Comes With a Quarter-Budget
technology28 days ago

Embark Says AAA Quality Comes With a Quarter-Budget

Embark Studios CEO Patrick Söderlund argues that AAA-quality results can be achieved with far fewer people and a smaller budget by modernizing pipelines, using photogrammetry and procedural generation, and treating AI as a production tool rather than a replacement for actors; Arc Raiders is positioned to make a niche extraction shooter more accessible, with plans for multiple titles without a dramatic headcount increase.

via GamesIndustry.biz|
#ai-in-gaming#arc-raiders#game-development
Listening First: Peter Moore on Xbox’s Outsider CEO Experiment
technology1 month ago

Listening First: Peter Moore on Xbox’s Outsider CEO Experiment

Peter Moore discusses Microsoft’s surprise appointment of Asha Sharma as Xbox CEO and argues that outsider leaders can succeed if they listen to gamers, focus on authentic leadership, and navigate AI thoughtfully; he draws on his Sega/EA experiences to highlight the importance of balancing innovation with Xbox’s soul, while noting growth vectors in Minecraft, user-generated content, and cross-platform strategy.

via GamesBeat|
#ai-in-gaming#asha-sharma#gaming-industry
Xbox's New Era: Sharma Promises Great Games and a No-Tolerance Stance on Bad AI
technology1 month ago

Xbox's New Era: Sharma Promises Great Games and a No-Tolerance Stance on Bad AI

Microsoft named Asha Sharma, formerly head of CoreAI, as the new CEO of Microsoft Gaming to succeed Phil Spencer. Sharma frames her priorities around delivering “great games,” reviving Xbox, and shaping the future of play, saying games should have deep emotional resonance and a distinct point of view while committing to listening to the community. With a strong AI background, she asserts “no tolerance for bad AI,” but acknowledges AI’s ongoing role as a growth engine, stressing that great stories are still created by humans. Her platform-building approach aims for consistency and trust as she steers the division through industry transformation, ahead of major announcements at GDC and Xbox’s upcoming showcases.

via Variety|
#ai-in-gaming#asha-sharma#great-games
Google's Project Genie promises AI-driven game worlds, but investors remain cautious.
technology1 month ago

Google's Project Genie promises AI-driven game worlds, but investors remain cautious.

Google’s Project Genie, a generative AI tool for creating interactive game worlds, has sparked optimism about faster content creation but failed to calm investors, with gaming stocks like Take-Two, Roblox, and Unity slipping after Genie’s late‑January debut. Analysts say Genie currently produces short, simple, 1‑minute experiences and isn’t a replacement for traditional engines, amid concerns about memory costs and IP/privacy issues. Developers are unveiling their own AI tools to stay competitive, but the industry remains wary of a disruptive AI shift and the possibility of increased IP risk and market volatility.

via Sherwood News|
#ai-in-gaming#game-engines-vs-world-models#gaming-stocks-sell-off
AI feels off for Suda51: no AI in Romeo is a Dead Man
gaming2 months ago

AI feels off for Suda51: no AI in Romeo is a Dead Man

Grasshopper Manufacture’s Goichi Suda (Suda51) says Romeo is a Dead Man will not use AI in development, arguing that AI-generated images and videos feel off and that the human craft and studio talent give games their heart. He suggests AI’s wider adoption will hinge on player demand and copyright considerations, and notes that a past Netease AI division was shut down, implying cautious reception to the tech in game development.

via Eurogamer|
#ai-images-feel-off#ai-in-gaming#gaming
Google's Genie promises Mario‑style worlds from prompts, but is it real game-making?
technology2 months ago

Google's Genie promises Mario‑style worlds from prompts, but is it real game-making?

Google DeepMind’s Project Genie is an experimental tool that generates explorable, AI-driven worlds from text and visuals, rendering in real time as you move with restricted 60‑second play sessions at about 720p/24fps. Early demos have produced Mario- and Zelda‑style environments, but it isn’t a full game engine and IP restrictions are emerging. Currently limited to US Google AI Ultra subscribers, the tech raises intriguing questions about AI-assisted world-building versus true game development.

via Creative Bloq|
#ai-in-gaming#google-deepmind#ip-copyright
Korea bets on AI to turbocharge its game industry on the world stage
technology2 months ago

Korea bets on AI to turbocharge its game industry on the world stage

Stellar Blade director Hyung-tae Kim says AI is an essential tool for South Korea to compete globally against China and the US, as the country shifts from MMO-focused trends to AAA projects; he argues AI can boost productivity—potentially letting one person do the work of 100—though the broader job impact and the outcomes of widespread AI adoption remain debated.

via Eurogamer|
#ai-in-gaming#global-competition#hyung-tae-kim
Hooded Horse Bans AI-Generated Art Over Ethical Concerns
technology3 months ago

Hooded Horse Bans AI-Generated Art Over Ethical Concerns

Hooded Horse, a game publisher, has refused to work with developers using generative AI, considering it 'cancerous' and a source of complications in game development, emphasizing their contracts prohibit AI-generated assets to prevent issues like unintentional inclusion of placeholder content. The industry is divided on AI's role, with some companies adopting it for efficiency, while others criticize its impact on creativity and quality, and legal frameworks are beginning to restrict AI-generated art without human input.

via GamesIndustry.biz|
#ai-controversy#ai-in-gaming#game-development
Top Gaming Trends and Anticipated Releases for 2026
technology3 months ago

Top Gaming Trends and Anticipated Releases for 2026

The article discusses major upcoming gaming releases and industry trends for 2026, including the highly anticipated GTA 6, Resident Evil 9, and various other titles from major publishers like Capcom, Sony, Nintendo, and Microsoft. It also covers the impact of AI on game development, rising RAM prices affecting console production, and the controversial acquisition of EA by Saudi Arabia, highlighting the unpredictable and evolving nature of the gaming industry.

via BBC|
#ai-in-gaming#ea-saudi-arabia-acquisition#gaming-trends-2026
Larian Addresses AI Use in Baldur's Gate 3 Amid Fan Backlash
technology3 months ago

Larian Addresses AI Use in Baldur's Gate 3 Amid Fan Backlash

The article discusses the increasing use of generative AI by major game companies for tasks like concept art and asset creation, highlighting industry experimentation, potential impacts on creativity and employment, and mixed player reactions, with some experts suggesting AI could improve game quality while others worry about artistic integrity and job displacement.

via Nintendo Life|
#ai-in-gaming#game-development#generative-ai
Clair Obscur: Expedition 33 Loses and Wins Indie Game Awards Over AI Use
technology3 months ago

Clair Obscur: Expedition 33 Loses and Wins Indie Game Awards Over AI Use

Clair Obscur: Expedition 33, which won multiple awards including Game of the Year at The Game Awards 2025, has been stripped of its titles by the Indie Game Awards due to the use of generative AI during development, violating the competition's rules. The awards have been reallocated to other games, highlighting ongoing concerns about AI's role in game development.

via PCGamesN|
#ai-in-gaming#expedition-33#game-awards-2025