Alaska Air Group unveils Aurora and Leihoku suites, premium economy, and new lounges
Alaska Air Group announced major premium upgrades for its Alaska and Hawaiian brands, including lie-flat business suites, a new premium economy cabin, and high-end airport lounges. These changes, part of the 'Alaska Accelerate' strategy, aim to increase revenue from premium products to 60% by 2030. The rollout begins in 2028, featuring new 'Aurora' and 'Leihoku' experiences on 737 MAX 10s, 787s, and A330s, alongside new lounges in Seattle, Honolulu, and San Diego.