
Alaska Airlines skips economy screens on new 737 MAX 10 to prioritize premium revenue
Alaska Airlines will install seatback screens only in premium cabins on its new 737 MAX 10 aircraft, leaving economy and premium economy passengers to rely on personal devices and Starlink Wi-Fi. This decision, announced during the airline's investor day, aims to accelerate the rollout of lie-flat 'Aurora' suites and 'Premium Reserve' seats by 2028, despite criticism that excluding screens from lower-tier cabins undermines the overall passenger experience and competitive positioning.




