Travel And Business News

Alaska Air Group unveils Aurora and Leihoku suites, premium economy, and new lounges

Alaska Air Group announced major premium upgrades for its Alaska and Hawaiian brands, including lie-flat business suites, a new premium economy cabin, and high-end airport lounges. These changes, part of the 'Alaska Accelerate' strategy, aim to increase revenue from premium products to 60% by 2030. The rollout begins in 2028, featuring new 'Aurora' and 'Leihoku' experiences on 737 MAX 10s, 787s, and A330s, alongside new lounges in Seattle, Honolulu, and San Diego.