All articles tagged with #bloomberg
Bloomberg's Mark Gurman says Apple Watch Series 12 will get upgraded fitness-tracking with faster performance and better health-tracking, but the design is not expected to change significantly this year.
Bloomberg’s Mark Gurman suggests Apple could quietly roll out a surprise Mac Mini refresh with an M5 or M6 chip in the coming days to rebalance supply and demand ahead of a likely September event; the current line uses M4, so an M6 version would mark Apple’s first, aligning with AI hardware chatter around OpenClaw and Meta’s Hatch rumors.
Bloomberg’s Mark Gurman says Apple could unveil AirPods 5 (regular and noise‑canceling variants) as early as the September 9 iPhone event, with camera‑equipped AirPods not arriving until next year. The report also mentions a potential Mac mini ahead of the event and other planned launches, including a foldable iPhone, new Apple Watches, and updates to the broader lineup.
Bloomberg’s Mark Gurman says Apple plans to announce AirPods 5 as early as Sept. 9, offering two models with and without active noise cancellation. References to AirPods 5 have appeared in macOS 26.7 RC code, but Apple has not disclosed what will change from AirPods 4 (priced $129–$179 in the U.S.).
Bloomberg reports that Sony’s Horizon Hunters Gathering, a live-service spin-off of Horizon, is being redesigned to remove live-service elements in favor of a smaller cooperative multiplayer with a story mode after negative private playtest feedback. The game isn’t canceled yet, but most of the team is being reassigned and must convince executives by December; Sony has not publicly commented.
OpenAI is on track to generate an annual revenue run rate above $40 billion, roughly doubling its pace from late 2025, driven by Codex, ChatGPT-related offerings and subscriptions, plus a nascent advertising business, while Anthropic also pursues a public listing; the company has named a new chief revenue officer to accelerate sales.
Phoebe Gates and Sophia Kianni’s AI shopping platform Phia is under scrutiny after Bloomberg reports that the company knowingly pushed for features that earned commissions on sales it didn’t drive, via “cookie stuffing.” Internal Slack messages show awareness of the practice since at least December 2025, contradicting Phia’s earlier bug explanation. Cookie stuffing can be prosecuted as wire fraud, carrying potential penalties, casting a harsh light on Phia’s business practices and raising questions about founder accountability.
Bloomberg's Mark Gurman says insiders at Apple refer to the upcoming foldable iPhone as iPhone Ultra, but he notes this isn’t necessarily the final name and analyst Max Weinbach questions whether the Ultra label fits Apple’s lineup.
Bloomberg’s Mark Gurman says Apple’s planned all-glass, edge-wrapping redesign for the 20th-anniversary iPhone remains on track for 2027, with front and back glass curving into a slim metal middle band; next year’s Pro models are expected to adopt the glassy look, while a more ambitious all-glass variant was reportedly scrapped and no additional models beyond the Pro line have been mentioned.
Bloomberg reports OpenAI’s first hardware device is taking shape: a doughnut-shaped, hockey-puck-sized metal speaker without a display, touted as the physical manifestation of ChatGPT, while the company continues refining its GPT-5.6 Sol model on parallel front with broader AI improvements.
Bloomberg's Mark Gurman reports Apple is rethinking the Apple Watch lineup, exploring round displays, screenless models, new premium and affordable variants, and a stronger AI-focused Health app to reinvigorate wearables amid growing competition.
Bloomberg’s Mark Gurman says Apple’s foldable iPhone roadmap spans three generations: the Ultra foldable launching this year at around $2,000 with Touch ID, A20, and a C2 modem; Ultra 2 is approved for development for a 2027 release likely reusing the first-gen display; and Ultra 3 is planned for as early as 2028 with slightly larger inner and outer displays, extending the lineup beyond the initial model.
OpenAI's rumored premium smart speaker is expected to cost $300–$400, feature moving parts and LEDs to seem more 'alive', and function as a hardware-focused access point for ChatGPT with smart-home control; Bloomberg's Mark Gurman cites anonymous sources, and the company is envisioning a smartphone-replacement use case, with a potential 2027 release pending Apple's lawsuit impact.
Bloomberg reports Apple is running a lottery for U.S. store employees to staff its September iPhone event, which is expected in the first half of September (likely September 9), with pre-orders possibly starting September 11.
A global memory shortage driven by AI expansion is constraining MacBook Air stock, with Apple stores showing empty shelves and online orders shipping as late as late August, as Bloomberg sources say Apple is seeking memory from China to alleviate the bottleneck.