
Novo Nordisk Drops 'Nordisk' in Major Rebrand to Combat Eli Lilly
Novo Nordisk is rebranding to simply 'Novo' and overhauling its corporate culture to regain market share lost to Eli Lilly. The Danish firm faces intense competition and investor pressure, with shares down 15% this year despite the success of its oral Wegovy. The new strategy, dubbed 'Lasting Health Starts Now,' emphasizes speed, clear priorities, and patient-centric innovation to compete in a rapidly shifting obesity drug market.













