
Ford Bets Big on Fathom: 100,000 Units in Year One at About $30K
Ford aims to sell 100,000 Fathom EV pickups in its first year, potentially becoming the best-selling non-Tesla EV in the US. Production is planned for Q1 2027 at a starting price near $30,000, with Ford focusing on cost control and lessons learned from the Lightning as it pursues high-volume, affordable EV trucking.












