
Red Lobster’s Endless Shrimp Returns, but Buzz Isn’t What It Used to Be
Red Lobster revived Endless Shrimp for six weeks in Los Angeles after previously blaming the promo for its 2024 bankruptcy. New data shows only a modest uptick in visits and uneven demand, with diners weighing the value at around $25–$30 for unlimited shrimp and many choosing other deals. Analysts say the promotion can still drive traffic during slower periods, but its impact is softer in today’s value-conscious, high-cost environment.





