All articles tagged with #focus groups
Two NBC News–observed focus groups in Iowa and Georgia found that inflation and high living costs dominate the thinking of undecided voters as they weigh the state’s Senate races; most participants disapprove of Trump and tie his policy record to the economy, while many say the pocketbook issues—gas, groceries, healthcare, utilities—will be the main drivers of their midterm votes, with a few open to a Democratic candidate.
George Lucas criticizes Hollywood’s reliance on focus groups and test screenings, arguing audiences don’t know what they want and studios misinterpret feedback, while embracing AI as a tool that could make filmmaking easier and progress—albeit with safeguards about responsibility and authenticity.
New focus groups show swing voters are still angry with Republicans over abortion. While many voters support a woman's right to choose, they oppose sweeping state bans, suggesting abortion may still influence tight 2026 races—especially in states with restrictive laws and in key Senate and governor contests.
New focus groups reveal that some young Trump supporters are growing disillusioned with his handling of immigration and the economy, despite still largely backing his overall performance, and express dissatisfaction with Democratic Party strategies.
Female Pennsylvania voters who previously supported Trump and also back abortion rights don't see their views on abortion as a barrier to voting for Trump again in 2024, with most prioritizing other issues over abortion. Despite disapproving of the Supreme Court's decision overturning Roe v. Wade, many of these voters still lean towards supporting Trump in the next election. The women expressed concerns about the economy and immigration, and while some were critical of Trump, others had positive opinions of him compared to Biden.
The delay in the release of the Volkswagen ID.Buzz in the US was due to the need to get the packaging right for the unique design, regulatory market differences, and consumer feedback. Focus groups in America preferred the longer three-row model, which required a larger battery pack and a more powerful rear motor. The infotainment system was also improved based on customer feedback from the ID.4 crossover SUV. The ID.7 hatchback will serve as the launch point to ensure any issues are resolved before the ID.Buzz arrives in the third quarter of 2024.