
One Quarter of Americans Are Curious About the iPhone Ultra, But Few Are Willing to Pay
A CNET survey of 2,605 US adults finds 25% are interested in Apple's upcoming foldable iPhone Ultra, while 75% aren’t; interest is highest among Gen Z, with Millennials and Gen X following. However, the willingness to pay is far below the rumored price, averaging about $781 overall (Gen Z ~$919), suggesting the first-gen foldable will likely remain a niche product even if it launches around a $2,000 price tag.













