
EU ban on destroying unsold goods tightens luxury brands' inventories
From July, EU rules bar the destruction of unsold fashion items, forcing luxury groups to rethink stock and pricing since destruction has been a key scarcity tool. Brands such as Chanel, Prada, LVMH and Inditex face higher inventory costs or expanded discount channels, and must balance donation and repair options with tighter production. The changes could boost real-time inventory planning, drive new resale pathways, and increase demand for smarter stock management while preserving brand value.











