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Mascot

All articles tagged with #mascot

Sony Bets on a Global Mascot to Rival Hello Kitty
business10 days ago

Sony Bets on a Global Mascot to Rival Hello Kitty

Sony Creative Products is developing an original character IP, with Nemu the Night Owl Bear among early contenders, to anchor universal merchandise and multimedia ventures and compete with Hello Kitty, a move projected to reach about $62.8 million in annual sales by 2030. A dedicated team formed in 2025 is collaborating with creators inside and outside Sony, with plans for toys, apparel, an anime adaptation, and broader applications tied to Sony’s Generative AI initiatives.

via Insider Gaming|
#business#hello-kitty#mascot
Sony bets on new character IPs to crown a global mascot
business10 days ago

Sony bets on new character IPs to crown a global mascot

Sony Creative Products is forming a team to develop original character IPs—like Yofukashikuma no Nemu, the Aibo robot dog, and a revamped Pingu—and aims to generate about ten billion yen in annual revenue by FY2030. The plan extends beyond games to lifestyle goods, anime, and potential game adaptations, with the goal of a globally recognizable PlayStation mascot across generations, since Astro Bot, while acclaimed, isn’t seen as a universal icon. The move signals Sony’s intent to revive iconic PlayStation figures and rival Nintendo and Sega in the branding era as it pursues broader IP growth.

via PlayFront|
#aibo#astro-bot#business
Trademark Tug-of-War: Buc-ee's Sues Georgia Bear Mascot
business19 days ago

Trademark Tug-of-War: Buc-ee's Sues Georgia Bear Mascot

Buc-ee's, the Texas-based gas station giant, filed a trademark infringement and unfair competition suit in Georgia against Teddy's Market in Canton, arguing the small store's bear mascot and the name are confusingly similar to Buc-ee's beaver mascot and brand; Teddy's Market, a single-location operation opening a third, disputes the claim and says the logos look different, with the case ongoing.

via WRAL|
#buc-ees#business#georgia
Moon-to-Earth laser link brings Artemis 2 data home in HD
space-exploration2 months ago

Moon-to-Earth laser link brings Artemis 2 data home in HD

Space.com reports that NASA’s Artemis 2 mission used the Orion Artemis 2 Optical Communications System (O2O) to beam back high‑definition video and images from the Moon via infrared laser links, delivering data at up to about 260 MB/s to ground stations and downlinking roughly half a terabyte over the 10‑day flight, enabling near real‑time public coverage and setting the stage for higher‑bandwidth communications on future Artemis missions.

via Space|
#artemis-2#laser-communications#mascot
Musk fulfills a dying teen’s last wish by answering eight questions and naming her plush as SpaceX mascot
technology4 months ago

Musk fulfills a dying teen’s last wish by answering eight questions and naming her plush as SpaceX mascot

Elon Musk responded to a 15‑year‑old cancer patient’s handwritten eight questions, fulfilling her wish after she passed away by confirming he would answer them and naming her SpaceX plush toy as the company’s official mascot, while sharing personal details such as his favorite anime and travel highlights.

via Fox News|
#dying-teen#elon-musk#liv-perrotto
Smokey XII Debuts as UT’s Newest Volunteer Mascot
campus-news5 months ago

Smokey XII Debuts as UT’s Newest Volunteer Mascot

UT Knoxville announces Smokey XII, a two-year-old bluetick coonhound named Neyland, will debut as the next Smokey mascot at the 2026 Orange and White spring game; selected through the East Tennessee coonhound rescue community, he’s being fostered and trained by UT’s College of Veterinary Medicine with help from students and veterinarians to handle game-day environments, while Alpha Gamma Rho handlers support the effort and the Hudson family remains involved in long‑term care. Smokey XI has retired and Smokey X remains in palliative care.

via University of Tennessee, Knoxville|
#campus-news#mascot#neyland