
Memory costs push iPhone 18 Pro Max BOM higher by nearly $300, Counterpoint says
Counterpoint Research estimates the iPhone 18 Pro Max’s 1TB BOM will jump by nearly $300 due to rising NAND and DRAM costs, with the 2nm SoC packaging as a major driver; display and other parts may fall while camera costs rise slightly with new tech. Apple is expected to raise prices by about $200 on average across storage variants, leading to slimmer margins this year.











