
Brand banter rises as Sony shifts PS discs to digital-only
The article surveys how brands responded to Sony's announcement that PS games will no longer ship on discs from January 2028, illustrating a spectrum from satire to serious defense: Nintendo teased humor on X, KFC Spain delivered a well-timed, audience-aware parody, and Domino’s offered a digital-pizza joke. Others like ProtonVPN and Malwarebytes proposed quirky stunts, while retailers such as GameFly defended physical media and brands like Iam8bit and Delorean joined the conversation. Overall, the responses show brands leveraging gamer culture to shape the narrative around the shift to digital-only gaming.













