All articles tagged with #puma
Olympic hopeful Abby Steiner filed a Massachusetts lawsuit alleging Puma's footwear—featuring carbon fiber plates and Nitrofoam—caused severe, permanent injuries that left her unable to compete at the professional or Olympic level, resulting in multiple foot surgeries and an extended break from the sport.
Two-time world champion sprinter Abby Steiner filed a Massachusetts lawsuit accusing Puma and the Mercedes Formula 1 team of crafting defective spikes and shoes that allegedly altered foot mechanics and caused career-ending injuries, seeking medical costs, lost earnings, and other damages.
U.S. track star Abby Steiner filed a lawsuit in Middlesex County Superior Court, Massachusetts, against Puma and Mercedes’ Formula 1 team alleging their running shoes with carbon‑fiber plates and nitrofoam are defective and unsafe, causing injuries that ended her sprint career. The suit names models including Deviate Nitro Elite 2 and 3 and evoSpeed Tokyo Nitro, accuses the defendants of negligent design, manufacturing, and failure to warn, and notes Mercedes’ engineering involvement in track spikes. Steiner wore the shoes with the expectation they were safe and seeks damages under multiple counts, including negligence and breach of warranty, with injuries leading to surgeries by 2025.
Anta has evolved from a Jinjiang-based footwear maker to a global player, owning Amer Sports (Arc'teryx, Salomon, Wilson) and taking a stake in Puma, while expanding to the United States with a Beverly Hills flagship; with 12,000+ stores in China and 460+ overseas, it uses a multi-brand strategy to win Western markets and eyeing roughly 1,000 Southeast Asia shops in the next three years as it competes with Nike and Adidas.
Anta Sports has agreed to acquire a 29.06% stake in Puma SE for about €1.5 billion ($1.8 billion), financed entirely with internal cash, with closing expected by the end of 2026. Anta will seek representation on Puma’s supervisory board while preserving Puma’s brand identity and independence, and it says it currently has no plan to make a takeover offer, though a deeper partnership could be explored in the future.
Ballet-inspired sneakers are surging in 2026, marrying the delicate charm of ballet flats with all-day comfort. Adidas, Puma, Naturalizer and other brands are rolling out walkable, supportive designs (such as Adidas Barreda Mary Jane, Puma Speedcat Go, JW PEI Flavia, and Naturalizer Tallulah) that work with city styles from NYC to spring outfits.
Nadia Kokni has been appointed as PUMA's Vice President of Global Brand Marketing, where she will lead the company's brand strategy and creative direction globally, aiming to enhance storytelling and consumer engagement as part of PUMA's growth and brand transformation efforts.
Sega and Puma have launched a limited-edition sneaker and apparel collection to celebrate Sonic Racing: CrossWorlds, featuring character-inspired trainers and racing-themed clothing, available from October 30th, with in-game decals also included.
Shares of Puma soared after reports that Artemis, controlled by the Pinault family, is considering selling its 29% stake in the company, prompting investor interest amid Artemis's broader portfolio concerns.
The Pinault family is considering selling Puma, a German sports brand whose market value has halved in the past year, and has reached out to potential buyers including Anta Sports and Li Ning, amid ongoing deliberations and a recent surge in Puma's share price following the news.
Puma's shares dropped 18% after the company reported worse-than-expected Q2 sales and cut its full-year outlook due to the impact of U.S. tariffs, expecting a low-double digit sales decline and a significant profit loss in 2025 amid ongoing geopolitical and macroeconomic challenges.
Manchester City has extended its 10-year kit partnership with Puma until 2035, in a deal worth at least £1 billion, making it the largest in Premier League history, surpassing rival clubs' deals and coinciding with a period of significant success for the club.
PUMA has launched the Inverse sneaker, a new design inspired by its archival Y2K-era PUMA Inhale, created using generative AI and refined with human input. The sneaker features a sleek profile with a mesh-forward design, curvilinear overlays, and a technical midsole cage. The inaugural colorway includes a fiery red mesh upper with black and amethyst purple accents. This release marks PUMA's exploration of combining AI with traditional design processes to innovate in the fashion industry.
Puma and Sony Playstation have collaborated on a new collection of sneakers, featuring the iconic Playstation control scheme embossed into the suede and packaging inspired by the PS5's box. The collection includes two pairs of Puma Suede and two pairs of Puma RS-X, all set to release on April 18th with a $100 MSRP.
Emily Ratajkowski and Ashley Graham joined other stars at the PUMA Ready To Wear Fall 2024 runway show in NYC, showcasing stylish looks and enjoying the star-studded event. The show featured a variety of futuristic and ready-to-wear outfits, with celebrity guests adding their personal sense of style to the occasion.