
AI pricing creates wide price gaps on Uber and Lyft rides, investigation finds
Consumer Reports’ investigation finds Uber and Lyft use opaque AI pricing that can price the same ride very differently for riders ordering within minutes of each other, with a median 50% gap and some New York City routes as high as 152%; it also shows many so-called discounts are fake, while both companies deny personal-data-based pricing and attribute prices to market factors. The report notes profits have surged since adopting algorithmic pricing and calls for price transparency and genuine discounts.













