
Saudi PIF Weighs Merger of EA and Savvy Games to Consolidate Global Gaming Empire
Saudi Arabia’s Public Investment Fund (PIF) is reportedly considering merging Electronic Arts (EA) with its own gaming arm, Savvy Games Group, to create a single, massive entity for acquisitions and development. This move follows the recent $55 billion acquisition of EA by a consortium led by the PIF. The consolidation aims to streamline operations across major franchises like Madden, The Sims, and Pokémon Go, though it faces potential antitrust scrutiny and is likely delayed until Savvy completes a $6 billion purchase of Chinese firm Moonton.





