
Apple's MacBook Neo Sparks Surprise Production Boost
Apple’s budget MacBook Neo is selling far faster than expected, with Tim Cook calling demand “off the charts” and analyst Ming-Chi Kuo saying shipments doubled from 5 million to 10 million in 2026 after its March launch. IDC data corroborates strong sales, and Dell notes competitive pressure. Priced from $599 and powered by the A18 Pro, the Neo aims to widen MacBook adoption, with a second generation teased for 2027 featuring 12GB of RAM.













